Finding a reliable nanny shouldn’t feel like a gamble. Maasi wants to change that, and founders behind two major Indian startups are betting on its vision.

For many working parents, finding childcare is not just about hiring someone. It is about finding a person they can trust with their children, ensuring consistent care, and having a backup when things go wrong.

Bengaluru-based startup Maasi has raised ₹6 crore in pre-seed funding to tackle this problem. The round was led by Better Capital, with participation from Antler India and angel investors, including Rapido co-founder Rishikesh SR and Shadowfax co-founder Vaibhav Khandelwal.

The funding comes as the startup attempts to bring more structure, accountability, and professional training to India’s largely informal nanny market.

The Problem: Finding a Nanny Is Still a Trust Issue

In many Indian households, nannies are found through neighbours, relatives, personal referrals, or WhatsApp groups. While these networks can help families find caregivers, the experience often lacks standardized training, reliable replacements, and consistent accountability.

For working parents, the stakes are particularly high. Unreliable childcare can disrupt work schedules, create stress, and force families to repeatedly search for someone they trust.

Maasi wants to turn this fragmented experience into a more organized service.

How Does Maasi Work?

Founded by Aashu Manchali, Gargi Pandey, and Reshov Roy, Maasi connects families with trained and verified caregivers who provide childcare at home.

Its services include day nannies, 24-hour live-in nannies, postnatal-care nannies, on-demand childcare, and English-speaking governesses.

Families can browse caregiver profiles, arrange video calls with potential nannies, and confirm a start date. The company also offers replacements when a caregiver leaves.

The startup says caregivers undergo verification and structured training before meeting families. Its training programme involves professionals including preschool directors, nurses, and former airline cabin crew trainers.

The idea is to make childcare more dependable for parents while building a structured system for the people providing that care.

From a Parent Community to a Funded Startup

Maasi grew out of Urban Parents Club, a Bengaluru-based community with more than 8,000 parents.

The founders repeatedly heard the same question from families: Where can we find a nanny we can trust?

That recurring problem became the foundation for the business.

Maasi publicly launched on October 20, 2026, and reported more than 4,000 waitlist registrations within five days. It has also reported serving over 1,200 parents through a network of more than 500 caregivers, with growth of around 20% week over week.

These early numbers suggest demand for organized childcare services, although the startup will need to maintain care quality as it expands.

What Will Maasi Do With the ₹6 Crore?

The company plans to use the fresh capital to expand caregiver recruitment and training, strengthen its technology platform, and grow its Bengaluru team.

Its challenge is not simply acquiring more customers. Childcare is a high-trust service where consistency and safety matter enormously.

As the business grows, Maasi will need to maintain its verification standards, build a reliable caregiver network, and ensure families receive dependable service.

Why This Startup Matters

Maasi is addressing a problem that extends beyond convenience. Reliable childcare can help parents manage work and family responsibilities more effectively.

The startup has also highlighted data from India’s Periodic Labour Force Survey indicating that 44.4% of women outside the labour force cited childcare or homemaking responsibilities as their main reason for not working.

This does not mean childcare services alone can solve women’s workforce participation challenges. However, making dependable childcare more accessible could help reduce one of the practical barriers faced by some families.

For investors, Maasi represents an opportunity to build an organized business in a category where trust, service quality, and reliable operations are central to customer experience.

The founder lesson: Some of the biggest startup opportunities are hiding inside everyday problems that millions of people have simply learned to live with.

Maasi is betting that finding someone to care for your child should no longer depend on luck or a forwarded WhatsApp message.